When promoting certain electoral systems over others, proponents tend to make claims that one system may be “fairer”, “more democratic, “representative” or “effective” than others. In this article, the author suggests the fundamental problem in evaluating electoral systems in terms of these criteria is not necessarily that there exists an unyielding trade-off between representation and accountability. Rather, it is that there is no strong normative basis that allows us to distinguish representative from unrepresentative electoral outcomes, either because these outcomes are products of a voting cycle or because our measures of representation are ambiguous.