An Immanent Critique of the Attention Economy

• Claudio, Celis, Bueno ^[1]
  1. [1] University of Westminster

     University of Westminster

     Reino Unido

     
• Localización: Oxímora: revista internacional de ética y política, ISSN-e 2014-7708, Nº. 9, 2016 (Ejemplar dedicado a: Crítica inmanente del capitalismo), págs. 105-125
• Idioma: inglés
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• Resumen

  • The present article develops an immanent critique of the attention economy as a power apparatus. In particular, it contends that what Foucault (2009) defined as the passage from disciplinary societies to societies of security entails a transformation of the main function of human attention: whereas in disciplinary societies attention (or the gaze) was aimed at imposing continuous surveillance on each individual, societies of security conceive the gaze of each subject as a source of data which allows constructing a new object of power, i.e., the population. To illustrate this, the present article focuses on the specific case of the attention economy and the notions of ‘dataveillance’ and ‘Big Data’.