Acceso usuarios
María Elena Inglada Galiana, José Manuel Sastre Centeno
O artigo expón a problemática que supón promover a sustentabilidade por medioda responsabilidade social e a responsabilidade pública. Ámbalas dúas adoptanunha ética cidadá que enlaza co humanismo, a protección ao medio ambiente e odesenvolvemento económico necesario para proporcionar os elementos materiaisque garantan un nivel de vida digno. A problemática estriba en que os dous termosda ecuación sexan compatibles para que cheguen a unha solución. Aresponsabilidade social e a social empresarial son dous factores necesarios paraestablecer un marco social dinámico e sostible dentro dunha estrutura capitalista, ocal obriga a cidadáns e empresas a un consumo responsable e a un investimentoresponsable e sostible. A responsabilidade dos poderes públicos é procurar asmedidas coercitivas necesarias para manter o equilibrio. E a dos tres factores,cidadáns, empresas e poderes públicos, será loitar por unha sustentabilidadeposible.
The article discusses the problems posed by the promotion of sustainability through social responsibility and public accountability. Both adopt a citizen ethic linking with humanism, environmental protection and the economic development needed to provide the material elements that ensure a decent standard of living.
The problem is that both terms of the equation need to be consistent to find a solution. Social and corporate social responsibility are two factors needed to establish dynamics and a sustainable social framework within a capitalist structure, which require citizens and companies to develop responsible consumer habits and responsible and sustainable investment strategies.
The role of government is to ensure the enforcement measures necessary to maintain the balance. And the three factors, citizens, businesses and public authorities, to fight for a potential sustainability.
