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Undecided voters are often regarded by political parties and candidates as the group that determines the outcome of an election. This paper discusses the concept and measurement of issue cross-pressures and explores to what extent they influence the time of voting decision in different political systems. Using survey data from national election studies in the Netherlands (1994–2012), Germany (1994–2013) and the United Kingdom (1992–2010), this study finds that issue cross-pressures do influence the time of voting decision regardless of voters' personal consideration set size, demographic background and political attribute. The effect of issue cross-pressures in the Netherlands is most pronounced. In the United Kingdom it is more moderate, while it is least prevalent in Germany. This partially demonstrates that party systems may constrain the role of issue cross-pressures.
