Resumen de Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

Lionel Maltese, Frank Pons, Frédéric Prévot

• Using a mix of quantitative and qualitative data collected in a professional sports organization from two key stakeholder groups, namely fans and owner/managers, this article investigates the perceived importance and management principles of reputation and e-reputation. It provides a better understanding of the challenges of managing e-reputation in highly expressive contexts (sports organizations) and proposes a model of e-reputation management in this specific context. [ABSTRACT FROM AUTHOR]