El posicionamiento de las empresas de comercio electrónico en España 2002

• E. Liberos Hopp ^[1]
  1. [1] Instituto de Comercio Electrónico y Marketing Directo
• Localización: Esic market, ISSN 0212-1867, Nº 116, 2003, págs. 161-177
• Idioma: español
• Texto completo no disponible (Saber más ...)
• Resumen

  • Through this empirical study we try to explain which is the image that there has the Spanish ebuyers of the firms that realize activities of electronic commerce. Applying analysis factorial we verify that the price, product, payment systems and customer service's attributes are the key to understand the successful electronic commerce strategies. We analyze the sectors of leisure and culture, travel and distribution in 2002.