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The ongoing expansion in university attendance in the UK has led to the development and growth of a number of vocational awards. Among these, Events Management has become one of the fastest growing sectors. In recent years, Event Management Education (EME) has come under scrutiny, receiving a number of critical accounts that appear to be lacking any academic underpinning. Considering the scarcity of publications on the topic, this article has gathered data directly from the main source (the student) and aims to provide an insightful evaluation from a student perspective providing data on the challenges, developments, and strategies universities face in providing the events industry with new recruits. Results suggest that while a great deal of student satisfaction with EME is evident, EME awards must review the broad content approach in order to meet the sometimes unknown needs of the student and the extensive needs employer.
