Resumen de Helping eco-labels to fulfil their promises

Gilles Grolleau, Lisette Ibanez, Naoufel Mzoughi, Mario F. Teisl

• The economic literature has devoted relatively strong attention to eco-labelling schemes. Nevertheless, while succeeding in some markets, they often fall short of their promises. We analyse the gap between the academic design of eco-labelling schemes and their real implementation. We contend that providing information is not enough. We then use recent advances in behavioural economics to inform policy makers on the potential of behavioural interventions in order to design better eco-labelling schemes.