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Die Marktmacht der Suchmaschine Google ist seit einigen Jahren Gegenstand der kartellrechtlichen Diskussion. Die Vorschläge zur Kontrolle und Eingrenzung der Marktmacht Googles reichen von einer Zerschlagung über die Offenlegung des Algorithmus hin zu einfachen Kennzeichnungspflichten. Der folgende Beitrag fügt einen weiteren Lösungsansatz hinzu: Nutzer der Suchmaschine sollen Suchkriterien mit besonderem Missbrauchspotenzial abwählen können.
Preventing the Potential for Abuse in the Search Engine Market: Choice of Search Criteria by Users Google’s power on the market for general internet search services is object of numerous discussions. According to the European Commission’s preliminary assessment Google abuses its dominant position by favouring its own comparison shopping product. However, no final decision has yet been taken. This article submits proposals for commitments such as to meet the Commission’s and also politician’s concerns. An unofficial list of search engine optimization companies gives indications for Googles search criteria. The list suggests that Google gives, inter alia, its own produces higher trust rankings. Websites which link to e.g. Google Mail, Google Maps or YouTube get alleged higher ranks in Google’s search results. Thus, Google might implement search options by which the user can deselect those criteria which have the potential for illegal tying and bundling practices.
