Acceso usuarios
María Carou, Cristina Enjamio Cabado, Ana Mª Gutiérrez Molina, Manuel López Luaces, Marco Quintas Rodríguez, María del Carmen Val Sanlés
O obxectivo do estudo é a elaboración dun diagnóstico estratéxico e o deseño dun plan de mellora da Unidade de Promoción da Doazón de Sangue do Centro de Transfusión de Galicia debido á súa repercusión na saúde da poboación galega. Tras analizar a contorna e a situación actual da unidade, partindo da documentación e información achegada por fontes primarias, elaborouse un diagnóstico estratéxico identificando os puntos débiles e fortes, as ameazas e as oportunidades e, logo de estudar as estratexias máis adecuadas, deseñouse un plan de mellora que pretende cando menos minimizar as dificultades actuais da unidade para acadar un nivel de captación e fidelización de doantes que dea resposta sostida ás necesidades asistenciais, no ámbito desta comunidade autónoma.
The main objective of this paper is to do a strategic diagnosis and to develop an improvement plan for the Unit for Promotion of Blood Donation that belongs to the Transfusion Centre of Galicia as a body of the Autonomic Government of Galicia, due to its impact on the health of the Galician population.After analyzing the environment and the current situation of the unit and after reviewing documentation and information provided by primary sources, the authors prepared a strategic diagnosis that identifies the strengths and weaknesses, threats and opportunities. After studying the most appropriate strategies, an improvement plan was designed with the aim of minimizing the difficulties of the unit and preparing it to achieve a good level of loyalty among donors as well as to attract new ones in order to respond to the needs of sustained care, within this region.
