Acceso usuarios
Roel Puijk
Public-service broadcasters are compelled to seek innovative ways to fulfil their public- service functions in an increasingly competitive environment. The Norwegian Broadcasting Corporation (NRK) has been experimenting with new programme formats and cross-media concepts. The concept of slow television was developed by the regional office in Bergen.
On July 16, 2011, they started a five-day live broadcast from one of the cruise ships that sailed up the Norwegian coast from Bergen in southern Norway to Kirkenes near the Rus - sian border. The broadcast was a huge success. I take this programme as a case study and provide an analysis from the perspective of innovation within public-service broadcasting.
The article addresses the following questions: 1) In what way was the programme innova - tive? 2) How was the programme accepted and produced? 3) What accounts for the success of the broadcast in terms of number of viewers and popular engagement?
