Resumen de Bismarck, propaganda and public relations

Linda Senne, Simon Moore

• Otto von Bismarck (1815–1898), the “Iron Chancellor” and master-statesman of Victorian Europe, has been viewed as one who took an appropriately rigid view of public communication activities and most especially media management. Does he have a partial claim to the title deeds of what later became public relations? This paper examines Bismarck's approach to managed public communication and the extent of its application as propaganda. We conclude that Bismarck's techniques are a part of the legacy of modern public relations as practiced by Governments.