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On Nov 30, MSNBC began airing a six-part documentary series on the fledgling weed industry, Pot Barons of Colorado. Its debut came a little over a month after CNN unveiled plans for its own pot-umentary, High Profits. Both shows illustrate not only cable news' new penchant for longform, but also how entrepreneurs intend to cash in on Colorado's green rush. CNN'S eight-part series will feature a duo's quest to become marijuana moguls, while "Pot Barons" introduces viewers to a handful of small businesses owners--present-day 49ers--including one aiming to create the "Costco of marijuana" and another the "Apple store of weed."
