Acceso usuarios
Michael Meyer
At a glance, the Daily Growl could be any morning news meeting held in the "win the Internet through pet videos" bureau of a lavishly funded media startup. Rows of eager young people stand behind their monitors as Keller solicits memes and news pegs to supplement the content already scheduled on the team's editorial calendar. Monitors are tuned to Twitter feeds and Photoshop works in progress. Any of the team's 10 "community managers" and eight designers might produce as many as 10 postings a day. Those numbers don't include the constant interaction with fans and followers and strangers that is also a big part of the job. The office is light-filled and, despite the heavy productivity expectations, seemingly free of stress. Here, Meyer discusses how corporate brands now compete for audience with an aggressive storytelling strategy.
