Resumen de Who cares who's a journalist?

Elizabeth Spayd

• Spayd talks about the rapidly growing field content marketing. Many corporate newsrooms are fast to jump on the news. Most do original reporting in some capacity or another. They're capable of masterful storytelling. And they've made both an art and science of connecting with their audiences. Plus, they hire top-quality creative talent and untold numbers of journalists. What's more, these newsrooms are on a joyride while traditional ones are shriveling. The similarities between these worlds are greater than most journalists would like to admit. Greater than she would like to admit. Some months back, she hosted a panel on native advertising and content marketing, and her guest was one of the wise men of this world, Chartbeat CEO Tony Haile.