Acceso usuarios
Marcus Vinicius de Oliveira Brasil, Francisco Correia de Oliveira, Mônica Mota Tassigny, Raimundo Eduardo Silveira Fontenele
The key question in this article consists of identifying the conditions under which the social projects developed by firm Alpha are really promoting the sustainable development in the state of Ceará, located in Northeast Brazil. The general goal is to discuss if the firm’s social projects are related to the Sustainable Corporate Entrepreneurship (SCE). This paper intends to stimulate the scientific community to advance knowledge on entrepreneurial, innovation and sustainability. This case study focuses on four Alpha’s projects: Ecological Initiative, Efficient Exchange, Social Energy, and School of Efficient Paths. The thematic content’s analysis methodology was used in this article. The documental research served as primary data source and helped to better elucidate the studied object. The researcher obtained 13 questionnaires answered and just one person did not answer. It was found an agreement of respondents to the categories: Values, Transparency and Governance, Workforce, Environment, Suppliers, Consumers and Customers and Community. For the theme Government and Society, the results showed a disagreement with the category and for the last theme, Innovation, the respondents are indifferent. After lexical analysis of data the results confirm in accordance with state of art of literature the existence of triple bottom line in the social projects of Alpha, by the categories resulted (profit, planet, people) from content’s analysis of open questions. Alpha is a strong example of social commitment with poverty and environment. In conclusion, the research confirms that the firm promotes sustainable entrepreneurship and innovativeness leading to sustainable development. DOI:10.5585/geas.v2i2.61
The key question in this article consists of identifying the conditions under which the social projects developed by firm Alpha are really promoting the sustainable development in the state of Ceará, located in Northeast Brazil. The general goal is to discuss if the firm’s social projects are related to the Sustainable Corporate Entrepreneurship (SCE). This paper intends to stimulate the scientific community to advance knowledge on entrepreneurial, innovation and sustainability. This case study focuses on four Alpha’s projects: Ecological Initiative, Efficient Exchange, Social Energy, and School of Efficient Paths. The thematic content’s analysis methodology was used in this article. The documental research served as primary data source and helped to better elucidate the studied object. The researcher obtained 13 questionnaires answered and just one person did not answer. It was found an agreement of respondents to the categories: Values, Transparency and Governance, Workforce, Environment, Suppliers, Consumers and Customers and Community. For the theme Government and Society, the results showed a disagreement with the category and for the last theme, Innovation, the respondents are indifferent. After lexical analysis of data the results confirm in accordance with state of art of literature the existence of triple bottom line in the social projects of Alpha, by the categories resulted (profit, planet, people) from content’s analysis of open questions. Alpha is a strong example of social commitment with poverty and environment. In conclusion, the research confirms that the firm promotes sustainable entrepreneurship and innovativeness leading to sustainable development.
