The Enablers and Disablers of E-Commerce: Consumers’ Perspectives

• Alqahtani, Mohammed A. ^[2] ; Al-Badi, Ali Hamad ^[1] ; Mayhew, Pam J. ^[2]
  1. [1] Sultan Qaboos University

     Sultan Qaboos University

     Omán

     
  2. [2] Univerity of East Anglia
• Localización: EJISDC: The Electronic Journal on Information Systems in Developing Countries, ISSN-e 1681-4835, Nº. 54, 2012 (Ejemplar dedicado a: The Electronic Journal of Information Systems in Developing Countries)
• Idioma: inglés
• DOI: 10.1002/j.1681-4835.2012.tb00380.x
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• Resumen

  • The availability and continued growth of Internet technologies (IT) have created great opportunities for users all over the globe to benefit from these services and use them in a variety of different ways. The use of IT to conduct business online is known as Electronic Commerce (E-Commerce). While developed countries have harnessed and adopted E-Commerce, developing countries are not yet fully adapted to its adoption. The aim of this study is to investigate the main factors that play a role in the adoption of E-Commerce from a consumer’s perceptive and, hence, develop a framework that conceptualises the influential factors (enablers and disablers) of E-Commerce. A ‘grounded theory’ methodology was used to collect and analyse the data and develop the proposed framework. Thus, semi-structured interviews were conducted with Saudi residents to elicit their opinions about E-Commerce enablers and disablers in Saudi Arabia. The findings of the study suggest that the factors that have the most significant impact on the adoption of E-Commerce in Saudi Arabia are security, fraud and hacking, trust, cyber-law, awareness and perceived usefulness, postal services, government e-readiness, resistance to change, the presence of commercial electronic websites, cost, tangibility, warranty, trial and experience.