La respuesta del consumidor ante la crisis: un análisis de las series temporales de compras y uso de promociones en la categoría de producto cerveza

• Autores: Alejandro Mollá Descals , María Eugenia Ruiz Molina, Miguel Angel Gómez Borja
• Localización: Esic market, ISSN 0212-1867, Nº 148, 2014, págs. 241-272
• Idioma: español
• DOI: 10.7200/esicm.148.0452.2
• Títulos paralelos:
  • Consumer response to crisis: a time-series analysis of purchases and use of promotions for beer product category
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• Dialnet Métricas: 1 Cita
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