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Media strategy and place branding in the transnational European Öresund Region
Autores:
Jesper Falkheimer
Localización:
Revista Internacional de Relaciones Públicas
,
ISSN-e
2174-3681,
Vol. 4, Nº. 8 (julio-diciembre), 2014
(Ejemplar dedicado a: Relaciones Públicas en Europa),
págs.
27-42
Idioma:
inglés
Títulos paralelos:
Estrategia de medios y place branding en la region transnacional europea de Öresund
Enlaces
Texto completo (
pdf
)
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Referencias bibliográficas
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