Resumen de Harnessing Positive Peer Pressure to Create Altruism

Tina Rosenberg

• Peer pressure is generally considered a negative influence, one that can pull people into anti-social behavior. But it can be an equally powerful force for encouraging altruistic acts. Pressure from peers can set a social norm of altruism and can inspire people to act heroically or altruistically in order to win the group�s respect. Most broadly, positive peer pressure is an organizing tool that can be used to create social movements for good causes.