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This book review of 'Social Marketing: From Tunes to Symphonies' describes it as an authoritative yet critical text on the principles and practice of social marketing. The book challenges the reader to go beyond the surface of current social issues, and the associated growing calls and initiatives designed to facilitate social behavioural change. The chapters are complemented by supporting material, suggested reading, reflective questions and assignments, and a comprehensive set of case studies, which provides a one-stop shop for academics, practitioners and students alike.
