Resumen de Comunicação e sustentabilidade: aproximações e rupturas

Wilson da Costa Bueno

• English

  The discourse of sustainability contaminates the world of politics and business, legitimizing attitudes and actions with the objective of generating positive image for organizations and governments. This paper considers the concept of sustainability, rescues the true environmental knowledge, to propose actions that effectively operationalize communication of sustainability based on pluralism and respect for identities and skills.

• português

  The discourse of sustainability contaminates the world of politics and business, legitimizing attitudes and actions with the objective of generating positive image for organizations and governments. This paper considers the concept of sustainability, rescues the true environmental knowledge, to propose actions that effectively operationalize communication of sustainability based on pluralism and respect for identities and skills.