Resumen de Determinants and consequences of the perceived social impact of a sport event

Yuhei Inoue, Cody T. Havard

• This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip�s (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities