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This paper employs an online voting simulation to examine how the vote decision process affects the vote choice. We focus on proximity voting, an empirically powerful but informationally demanding model of voter behavior. Holding contextual factors constant, we find that more politically knowledgeable individuals engage in a deeper and broader decision process prior to casting their ballot, and, in turn, a more detailed decision process boosts the likelihood that one will vote proximately. In addition, we find that detailed decision processes have a stronger link with proximity voting among the most knowledgeable individuals, who are able to skillfully engage with new information.
