Resumen de Identifying and Mapping Strategic Groups in the Fashion Industry

Enrico Bonetti, Francesco Schiavone

• This study surveys and classifies eleven types of strategic groups in the fashion industry in Campania, Italy, based on a list of critical success factors. The classification is based on three dimensions of ownership strategies, namely, type of manufacturing ownership, type of distribution ownership, and type of brand ownership. Added to that is a list of design approaches. The classification provides scholars, managers, and policymakers with a specific list of clusters of strategic groups, thereby improving the theory of strategic planning.