Public relations master's education deliverables: : How practitioners and educators view strategic practice curriculum

• Autores: Hongmei Shen, Elizabeth Toth
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 39, Nº. 5, 2013, págs. 618-620
• Idioma: inglés
• DOI: 10.1016/j.pubrev.2013.04.004
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• Dialnet Métricas: 1 Cita
• Resumen

  • A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some �capstone� experience