Identificación y medición del liderazgo de opinión, la satisfacción y la lealtad del público en un servicio cultural

• Autores: Javier Flores Zamora, Jesús García de Madariaga Miranda
• Localización: Esic market, ISSN 0212-1867, Nº 142, 2012, págs. 349-370
• Idioma: español
• DOI: 10.7200/esicm.142.0432.3e
• Títulos paralelos:
  • Identification and measurement of opinion leadership, satisfaction and loyalty in art services
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 3 Citas
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