Efecto del materialismo sobre el uso del nombre de marca en las decisiones de compra desde una perspectiva intercultural

• Autores: Liudmila Ostrovskaya, Francisco José Sarabia Sánchez
• Localización: Esic market, ISSN 0212-1867, Nº 144, 2013, págs. 117-142
• Idioma: español
• DOI: 10.7200/esicm.144.0441.3i
• Títulos paralelos:
  • Effect of materialism on the use of the brand name in purchasing decisions from a cross-cultural perspective
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 3 Citas
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