Barney, J. (1991). «Firm resources and sustained competitive advantage». Journal of Management, 17:99-120. https://doi.org/10.1177/014920639101700108
Bech-Larsen, T. and Grunert, K. G. (2001). «Konsumentscheidungen bei Vertrauenseigenschaften: Eine Untersuchung am Beispiel des Kaufes von...
Bech-Larsen, T. and K. G. Grunert (2003). «The perceived wholesomeness of functional foods: A conjoint study of Danish, Finnish and American...
Biemans, W. G. and H. Harmsen (1995). «Overcoming the barriers to market-oriented product development». Journal of Marketing Practice: Applied...
Blunch, N. J., Skytte, H. y Esbjerg, L. (1999). A comparative study of East and West Europe’s food retailers’ buying behaviour. 7th Cross-Cultural...
Bredahl, L. (1999). «Consumers’ cognitions with regard to genetically modified food. Results of a qualitative study in four countries». Appetite,...
Brown, S. L. and Eisenhardt, K. M. (1995). «Product development: Past research, present findings, and future directions». Academy of Management...
Brunsø, K., Fjord, T. A. and Grunert, K. G. (2002). «Consumers’ food choice and quality perception». MAPP working paper no. 77. Aarhus, The...
Craig, A. and Hart, S. (1992). «Where to now in new product development research». European Journal of Marketing, 26:1-49. https://doi.org/10.1108/03090569210023037
Darian, J. C. and Cohen, J. (1995). «Segmenting by consumer time shortage». Journal of Consumer Marketing, 12:32-44. https://doi.org/10.1108/07363769510146787
Day, G. S. and Wensley, R. (1988). «Assessing advantage: A framework for diagnosing competitive superiority». Journal of Marketing, 52(1):1-20....
Erdem, T. and Swait, J. (1998). «Brand equity as a signaling phenomenon». Journal of Consumer Psychology, 7:131-158. https://doi.org/10.1207/s15327663jcp0702_02
Esbjerg, L. and Skytte, H. (1999). «Retail and wholesale buying behaviour for two different food products in six Eastern European countries»....
Frewer, L., Scholderer, J. and Lambert, N. (2003). «Consumer acceptance of functional foods: Issues for the future». British Food Journal,...
Grunert, K. G. (2005). «Food quality and safety: Consumer perception and demand». European Review of Agricultural Economics, 32:369-391. https://doi.org/10.1093/eurrag/jbi011
Grunert, K. G., Baadsgaard, A., Larsen, H. H. and Madsen, T. K. (1996). Market orientation in food and agriculture. Boston, Kluwer Academic....
Grunert, K. G., Brunsø, K., Bredahl, L. and A. C. Bech (2001). «Food-related lifestyle: A segmentation approach to European food consumers»....
Grunert, K. G., Jeppesen, L. F., Risom, K. , Sonne, A.-M., Hansen, K. and Trondsen, T. (2002). «Market orientation at industry and value chain...
Grunert, K. G., Jeppesen, L.F., Jespersen, K.R., Sonne, A. M., Hansen, K. and Trondsen, T.(2005). «Market orientation of value chains: A conceptual...
Klein, P. G. and Shelanski, H. A. (1996). «Transaction cost economics in practice: Applications and evidence». Journal of Market-Focused Management,...
Kohli, A. K. and Jaworski, B. J. (1990). «Market orientation: The construct, research propositions, and managerial implications». Journal...
KPMG (2000). Customer loyalty and private label products. London, KPMG.
Kristensen, K., Østergaard, P. and Juhl, H. J. (1998). «Success and failure of product development in the Danish food sector». Food Quality...
Madsen, T. K. (1990). «Virksomhedens internationale konkurrenceevne». Nationaløkonomisk Tidskrift, 128:160-173.
Neves, M. F. and Neves, E. M. (1999). «The orange juice distribution channels: Some characteristics, opportunities and threats». Italian food...
Nielsen, N. A., Bech-Larsen, T. and Grunert, K. G. (1998). «Consumer purchase motives and product perceptions: A laddering study on vegetable...
Nielsen, N. A. and Jeppesen, L. F. (2001). «The beef market in the European Union». MAPP working paper no. 75. Aarhus, The Aarhus School of...