Antecedentes sociales y psicológicos del compromiso comunitario. Un análisis del comportamiento del usuario de una red social de relaciones

• Autores: Manuel J. Sánchez-Franco, Eva Maria Buitrago Esquinas, José Manuel Hernández Mogollón
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Vol. 15, Nº 4, 2012, págs. 205-220
• Idioma: inglés
• DOI: 10.1016/j.cede.2012.04.007
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 4 Citas
• Resumen
  • español

    El apoyo comunitario percibido y la calidad de las relaciones son un medio apropiado para explicar el éxito de las relaciones duraderas entre las redes sociales online y sus miembros. En particular, la participación comunitaria y el apoyo (afectivo) recibido de la comunidad promueven el compromiso comunitario. Más aún, nuestra investigación también propone la contribución de la satisfacción y la confianza afectiva. Se emplea la técnica Partial Least Squares para establecer el poder predictivo del modelo estructural. La investigación evidenció que la red social Tuenti es un entorno virtual en el que principalmente se fortalece el compromiso comunitario a través de la participación comunitaria y la satisfacción. Más aún, comportamientos rutinizados predisponen una mayor influencia de la participación en el compromiso comunitario, reduciendo a su vez el efecto directo del apoyo (afectivo) recibido y la confianza.

  • English

    Perceived community support and relationship quality are appropriate means to explain the success of lasting relationships between social-network sites and their members. In particular, community participation and affective support from other members foster community commitment. Our research also proposes the importance of non-economic satisfaction and effective trust. The Partial Least Squares technique is used to establish the structural model's predictive power. The research showed that Tuenti is an online environment in which community commitment is mainly strengthened via community participation and satisfaction. Furthermore, routinised behaviours predispose members to a higher influence of community participation on community commitment �reducing the main effect of affective support and trust.

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