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In this paper, I argue that ordinary cases of self-deception and akrasia derive from the phenomenon of motivated irrationality. According to the =motivational� account, self-deception is typically induced by the in-fluence that desires and emotions exert upon our cognitive faculties, and thereby upon the process of belief formation. Crucially, I show that this hypothesis is consistent with the empirical research carried out by social psychologists, and that it avoids a number of paradoxes that undermine the =intentionalist� account. But motivated irrationality also seems to ac-count for most cases of akrasia, insofar as desires are equally liable to af-fect the evaluative judgments through which we assess feasible options. This analysis thus set the premises for a unified account of irrationality.
