Resumen de Integrated Marketing Communication Anticipating the "Age of Engage"

S. Alyssa Groom

• 1. Introduction A.Introduction:The issues 2. A Shift in Fundamentals 3. Anticipating "The Age of Engage" Introducing Integration A.Why Integration? B.Defining IMC:Revisiting the Sender-Receiver Model of Communication C.Reengineering:Outside-in Integration from within the Organization 4. IMC: Where Do We Go From Here