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This article states the importance of the role media plays, towards environmental problems, in public awareness. This is based on the media's capacity to influence large audiences. The articles also depicts the upward but still insufficient trend of the information which is communicated by Spain's media regarding the environment, particularly climate change.
The most relevant aspects which explain why climate change is not receiving enough coverage are emphasized. These aspects are: excessive relevance given to conflictive and catastrophic events, technical complexity when communicating environmental problems in simpler terms, a generalized preception that makes climate change sound like a foreign problem whose solution has nothing to do which the individual taking action, climate change's deficient presence in Spain's media and governmental attitude, in which is placed the power to actively invole media in their answers to environmental decay.
