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The article charts the transformation of the Norwegian Labour Party, known by its acronym DNA, into a people's party. Having formed a government under Johan Nygaardsvold in 1935, in the election of 1936 the DNA reached out to almost everyone. The theme is the representation of social groups, and it is shown that the self-perceived base of the party as manifested in its propaganda and speeches went beyond blue-collar workers. In the elections of 1930 and 1933 the DNA addressed itself more often to smallholders and fishermen than to the industrial proletariat. Several writers have seen this as the key to its success, and have postulated that other Socialist parties should have copied this strategy. This article argues that there was a variety of reasons why European Socialist parties usually were not as successful as their Scandinavian counterparts. The British Labour Party did pursue the same strategy as the Norwegians, but for other reasons could not match their success. In spite of a comparative strand, the primary focus is on the appeals the DNA made in the three elections of the 1930s. The DNA's development along the road to representing all but the elite, and becoming hegemonic, is shown. The ideology of the party had only a small effect on whom it sought to represent.
