Estructuras formales de las metáforas visuales en la publicidad gráfica: un análisis cognitivo

• Autores: María Jesús Ortiz Díaz-Guerra
• Localización: Pensar la publicidad: revista internacional de investigaciones publicitarias, ISSN-e 1989-5143, ISSN 1887-8598, Vol. 5, Nº. 1, 2011, págs. 141-162
• Idioma: español
• DOI: 10.5209/rev_pepu.2011.v5.n1.36927
• Enlaces
  • Texto completo
• Dialnet Métricas: 5 Citas
• Referencias bibliográficas
  • CARROLL, N. (1994): «Visual Metaphor», en Hintikka, J. (ed.), Aspects of Metaphor, Dor-drecht, Kluwer Academic Publisher, 189-223.
  • DAMASIO, A. (1994): Descarte’s error, New York, Grossest-Putman.
  • FAUCONNIER, G.;TURNER, M. (1998): «Conceptual Integration Network», Cognitive Science, vol. 22 (2), Amsterdam, Elsevier, 133-187.
  • FORCEVILLE, CH. (1998): Pictorial Metaphor in Advertising, London, Routledge.
  • FORCEVILLE, CH. (2007): «Multimodal Metaphor in Ten Dutch TV Commercials», The Public Journal of Semiotics, 1, 15-34.
  • GRADY, J. (1997): Foundations of meaning: Primary Metaphors and Primary Scenes, Berkeley, Tesis Doctoral de la Universidad de California.
  • GRADY, J. (1999): «A typology of motivation for conceptual metaphor: Correlation vs. Resemblance», en Gibbs R.W.; Steen G....
  • GRADY, J. (2005): «Primary metaphors as input to conceptual integration», Journal of Pragmatics, 37, Amsterdam, Elsevier, 1595-1614.
  • GRADY, J.; OAKLEY, T.; COULSON, S. (1999): «Blending and Metaphor», en Steen. G.; Gibbs, R. (eds.), Metaphor in cognitive linguistics,...
  • KAPLAN, S.J. (1992): «A Conceptual Analysis of Form and Content in Visual Metaphors», Communication, 13,197-209.
  • LAKOFF, G. (2008): «The neural theory of metaphor», en Gibbs Jr., R. W. (ed.), The Cambridge Handbook of Metaphor and Thought, New ...
  • LAKOFF, G.; JOHNSON, M. (1980): Metaphors We Live By, Chicago, The University of Chicago Press.
  • LAKOFF, G.; JOHNSON, M. (1999): Philosophy in the Flesh, The Embodied Mind and Its Challenge to Western Thought, New York, Basic...
  • LAKOFF; G.; ESPENSON, J.; SCHWARTZ, A. (1991): Master Metaphor List, University of California at Berkeley.
  • MAES, A.; SCHILPEROORD, J. (2008): «Classifying visual rhetoric. Conceptual and structural heuristics in interpreting and classifying visual...
  • NÚÑEZ CANSADO, M. (2008): «Ingeniería de la metáfora cognitiva en la creatividad impresa», Pensar la Publicidad, Revista Internacional de...
  • ORTIZ, M.J., (2010): «Visual Rhetoric: Primary Metaphors and Symmetric Object Alignment», Metaphor and Symbol, 25(3), London, Taylor...
  • PHILLIPS, B.J.; MCQUARRIE, E. F. (2004): «Beyond visual metaphor: A new typology of visual rhetoric in advertising», Marketing...
  • ROTHENBERG, A. (1980): «Visual art. Homospatial thinking in the creative process», Leo-nardo, 13, 17-27.
  • SCHILPERRORD, J.; MAES, A.; FERDINANDUSSE, H. (2009): «Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object ...
  • TENG, N.Y.; SUN, S. (2002): «Grouping, simile, and oxymoron in pictures: A design-based cognitive approach», Metaphor and Symbol, 17,...
  • TURNER, M.; FAUCONNIER, G. (1995): «Conceptual Integration and Formal Expression», Metaphor and Symbolic Activity, 10(3), London, Taylor...
  • WERTHEIMER, M. (1958): «Principles of Perceptual Organization», en Beardslee, D.C.; Wertheimer, M. (eds.) Readings in Perception,...