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Far from seeking to deny ourselves, we seem intent on pursuing pleasure and happiness at every turn. The subject of intense fascination in the media and popular culture, and of lively research in a host of academic disciplines ranging from psychology to sociology to economics, happiness as emerged in recent years as a major preoccupation of our time, at once the goal of individual lives and the "sole horizon," as the critic Pascal Bruckner has observed, or "our modern democracies" (Bruckner 2000:84). What, we ought to be asking, does this modern ideal of happiness mean?
