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Focus groups conducted at Carnegie Mellon reveal that what motivates many faculty to self-archive on a website or disciplinary repository will not motivate them to deposit their work in the institutional repository. Recruiting a critical mass of content for the institutional repository is contingent on increasing awareness, aligning deposit with existing workflows, and providing value-added services that meet needs not currently being met by other tools. Faculty share concerns about quality and the payoff for time invested in publishing and disseminating their work, but disagree about metrics for assessing quality, the merit of disseminating work prior to peer review, and the importance of complying with publisher policies on open access. Bridging the differences among disciplinary cultures and belief systems presents a significant challenge to marketing the institutional repository and developing coherent guidelines for deposit.
