Down with the kids

• Autores: Andy Fry
• Localización: Digital TV Europe, ISSN 2040-266X, Nº. 293, 2010, págs. 18-24
• Idioma: inglés
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• Resumen

  • With competition in the kids programming market becoming more intense, channel providers are looking to ways to cement brand loyalty at as young an age as possible. Andy Fry reports.