Customer Acquisition among Small and Informal Businesses in Urban India: Comparing Face-to-face and Mediated Channels

• Autores: Jonathan Donner
• Localización: EJISDC: The Electronic Journal on Information Systems in Developing Countries, ISSN-e 1681-4835, Vol. 32, 2007
• Idioma: inglés
• DOI: 10.1002/j.1681-4835.2007.tb00222.x
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