Segmenting event attendees based on travel distance, frequency of attendance, and involvement measures: a cluster segmentation technique

• Autores: Rodney B. Warnick, David C. Bojanic, Apurv Mathur, Deepak Ninan
• Localización: Event management, ISSN 1525-9951, Vol. 15, No. 1, 2011, págs. 77-90
• Idioma: español
• DOI: 10.3727/152599511x12990855575222
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