Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y ececto de las características del producto

• Autores: Marta Arce Urriza, José Javier Cebollada Calvo
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Vol. 14, Nº 2, 2011, págs. 102-111
• Idioma: español
• DOI: 10.1016/j.cede.2011.02.009
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  • Texto completo (pdf)
• Dialnet Métricas: 10 Citas
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