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Introduction. This study investigated whether rural people with HIV/AIDS exchanged information with their peers and why they valued this process.
Method. In-depth interviews and personal social network solicitation were conducted with thirty-four rural-dwelling persons with AIDS in Canada.
Analysis. Personal networks were analysed statistically. Interview transcripts were coded using the constant comparison method. Data were analysed with the aid of social comparison theory and the concept of 'experiential information'.
Results. Most participants were connected to at least one peer and many had increased their contact with others with AIDS after their diagnosis. They valued peer-based information exchange for the experiential information content they shared, their practical and emotional uses of this information and the positive feelings generated by interacting with peers.
Conclusions. Experiential similarity may predict interpersonal information seeking when people are under illness-related stress. Given its perceived value, peer-based health information exchange should be supported. Implications for information practice are discussed.
