Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

• Juan Miguel Rey Pino ^[1] ; Blanca Lacave García ^[2] ; Maria Isabel Viedma del Jesús ^[1] ; Karine Gallopel-Morvan ^[3]
  1. [1] Universidad de Granada

     Universidad de Granada

     Granada, España

     
  2. [2] Universidad de Cádiz

     Universidad de Cádiz

     Cádiz, España

     
  3. [3] University of Rennes 1

     University of Rennes 1

     Arrondissement de Rennes, Francia

     

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• Localización: Management Letters / Cuadernos de Gestión, ISSN 1131-6837, Vol. 10, Nº Extra 1, 2010, págs. 149-165
• Idioma: español
• DOI: 10.5295/cdg.100195jr
• Enlaces
  • Texto completo
• Dialnet Métricas: 2 Citas
• Resumen

  • El tabaco está reconocido hoy día como un factor de riesgo muy importante en multitud de enfermedades, representando un grave riesgo para la salud pública. Entre las medidas previstas por la Organización Mundial de la Salud y por la Comisión Europea está la utilización de advertencias sanitarias sobre los efectos del tabaco atención en conocer la eficacia de esas advertencias sanitarias actuales y conocer la eficacia potencial que podrían tener un banco de imágenes y texto creadas por la Unión Europea. Este trabajo forma parte de una red de proyectos que se están desarrollando también en Reino Unido y Francia y presenta los resultados realizados con metodología cualitativa -entrevistas en profundidad-.

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