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Social norms are based on social standards. The relevant standards come in two forms. Compliance with social standards of evaluation may be understood as goal-oriented behavior under the constraints of external and internal sanctions. Compliance with norms, which directly refer to specific ways of conduct, may not. Therefore, although norm-guided behavior may be consistent with utility maximizing, no satisfying account of norm compliance can be given within a Rational Choice framework or any other framework solely based on instrumental rationality.
