Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empiricas en la industria hotelera

• Autores: Alicia Izquierdo Yusta, María Pilar Martínez Ruiz
• Localización: Cuadernos de economía y dirección de la empresa, ISSN 1138-5758, Nº 41, 2009, págs. 93-122
• Idioma: español
• DOI: 10.1016/s1138-5758(09)70049-0
• Títulos paralelos:
  • Analysis of the factors that condition the purchase chanel choice by consumers: empirical evidences in the hotelling industry
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  • Texto completo (pdf)
• Dialnet Métricas: 6 Citas
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