Sistemas de información de Marketing-SIM: "más que simples cajas tecnológicas"

• Autores: John Romeiro Serna, Fermín Garmendia Aguirre
• Localización: Esic market, ISSN 0212-1867, Nº 128, 2007, págs. 117-144
• Idioma: español
• Títulos paralelos:
  • Marketing information systems-MIS: more than simple technological boxes
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 3 Citas
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