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Tourism is a key concept for many people when they think about Mediterranean localities and their development; however, the valorisation process of such areas is complex and not straightforward at all. This article illustrates a project of sustainable development and rehabilitation of territorial resources by exploring issues such as the role of memory in society, the function of oblivion and remembrance in innovation, and the issue and the importance of social networks; all of them are vital factors in the valorisation of the very often neglected or undervalued resources of the Mediterranean localities
