Development of a sector with a bright future: teleshopping

• Autores: Silvia Sanz Blas, Isabel Sánchez García
• Localización: Esic market, ISSN 0212-1867, Nº 125, 2006, págs. 23-80
• Idioma: inglés
• Títulos paralelos:
  • Evolución de un sector con perspectivas de futuro: la venta por televisión
• Enlaces
  • Texto completo  1    2  
• Referencias bibliográficas
  • A3D (2003). Information about the company, in http://antena3directo.com
  • ANDERSEN, A. (1999). “Nonstore retailing gains favour with consumer”. Chain Store Age, 75 (8), pp. 29a-32a.
  • BARRETT, M. (1996). “Infomercial invasion”. Marketing, 4th April, pp. 21-23.
  • BARRIO, J.; NIETO, G. (2003). La televisión y la televisión del futuro. Antena 3 television’s report.
  • BARRY, D. (2000). “Report: Interactive TV to dominate European e-commerce”. In E-Commerce Times, 27th march, in http://www.ecommercetimes.com.
  • BEATTY, S.E.; FERRELL, M.E. (1998). “Impulse buying: Modelling its precursors”. Journal of Retailing, 74 (2), pp. 169-191.
  • BLAKE, K. (1996). “What’s wrong with infomercials?”. Consumers’ Research Magazine, 79(4), pp. 10-15.
  • BLIWAS, R. (2000). “TV become direct response”. Advertising Age, 71(8), pp. 30-31.
  • BRAGG, A. (1987). “TV’s shopping shows: Your next move?”. Sales and Marketing Management, 139 (5), pp. 84-89.
  • BRAMLEY, D. (2000). “NDS: NDS delivers advanced interactive TV system for QVC the shopping channel”. MS Presswire, 16th february, pp. 1-2.
  • CANTWELL, R. (2000). “Cable closes in on t-commerce dream”. Interactive Week, 7 (22), pp. 84-85.
  • CARCASONA, A. (1994). “Cómo llevar a cabo una campaña de Televenta. Nuevos canales de distribución: la venta por televisión”. MK. Marketing...
  • CARD, D.; SINGER, C.; CASSAR, K.; LOIZIDES, L.: JOHNSON, M.; LEWIS, N.; YASSKIN, N.; PATEL, V. (2000). “Television. Interactive TV Projection”,...
  • CARTON, K. (2001). “Internet and TV aren’t such strange bedfellows”. Electronic Media, 20 (32), pp. 9.
  • CASTELLÓ, J. (2002): “El negocio de las teletiendas”, 20th december, in http://boletinbit.tv.
  • CASWELL, S. (2000). “Digital TV: The future of e-commerce (Part IV)”. In E-Commerce Times, 23th march, in http://www.ecommercetimes.com
  • CHILES, T. H.; MCMACKIN, J. F. (1996). “Integrating variable risk preferences, trust, and transaction cost economics”. Academy of Management...
  • CHRISTENSON, G.A.; FABER, R.J.; DEZWAAN, M.; RAYMOND, N.; SPECKER, S.; ECKERN, M.; MACKENZIE, T.B.; CROSBY, R.; MITCHELL, J. (1992). Compulsive...
  • CIS (1997). En casa tenemos de todo. Estudios CIS nº 2218, july. Magazine 9.
  • CLAWSON, T. (1999). “Thing you can do with a TV set (apart from watching tv)”. The Revolution TV Report, 16. Sponsored by NTL.
  • COBB, C.J.; HOYER, W.D. (1986). “Planned versus impulse purchase behaviour”. Journal of Retailing, 62 (4), pp. 384-409.
  • COTRISS, D. (1998). “Is cable TV right for you?. Target Marketing, 21 (12), pp. 14.
  • DANAHER, P.; GREEN, B.J. (1997). “A comparison of media factors that influence the effectiveness of direct response television advertising”....
  • DAUGARD, C. (1996). How to make big money on TV. Accessing the home shopping explosion behind the screens. United States of America: Upstart...
  • DE LA BALLINA, F.J.; GONZÁLEZ, F. (1993). “Los nuevos sistemas de venta: análisis de los programas de venta por televisión”. Revista Europea...
  • DÍEZ DE CASTRO, E. (1997). Distribución Comercial (2ª edición). Madrid, Mc-Graw Hill.
  • DONTHU, N.; GILLILAND, D. (1996). “Observations: The infomercial shopper”. Journal of Advertising Research, 36(2), pp. 69-76.
  • DOWLING, M. (1997). “TV products star in catalogs”. Catalog Age, 14 (11), pp. 24-25.
  • DUNPHY, L. (2001). “Companies help stations get on the Internet”, Electronic Media, 20 (1), pp. 36-37.
  • EGM (2005): “Informe anual de la audiencia de televisión en el 2005”. Available in http://www.egm.es.
  • EICOFF, A. (1995). Direct Marketing thought broadcast media: TV, radio, cable, infomercials, home shopping, and more. Chicago: NTC Business...
  • EL PAÍS (1999). Anuario 1999. Equipamiento de los hogares españoles para el año 1998.
  • ELDRIDGE, J.D. (1993). “Non-store retailing: Planning for a big future”. Chain Store Age, 69 (8), pp. 34A-36A.
  • FABER, R.J. (1992). “Money change everything: Compulsive buying from a bio psychosocial perspective”. American Behavioural Scientist, 35(6),...
  • FABER, R.J; O’GUINN, T.C.; KRYCH, R. (1987). “Compulsive consumption”. En M. Wallendorf & P. Anderson (Eds), Advances in Consumer Research,...
  • FOSTER, A. (1981). “Push-botton shopping-when will it happen?”. Retail and Distribution Management, (January-February), pp. 29-32.
  • FREDERIKSEN, L. (1997). “Internet or infomercial: Which will turn your audience on?”. Marketing News, 31(2), pp. 15-16.
  • GALENSKAS, S.M. (1997). “Interactive shopping on the Internet”. Direct Marketing, 60(4), pp. 50-51.
  • GÓMEZ, E. (1995). “Televenta: distribución a través de la televisión”. Distribución y Consumo, 22 ( junio-julio), pp. 74-80.
  • GÓMEZ, I. (2001a). “TV Interactiva en España (III): cable y digital terrestre pisando fuerte”, de 16th April, in http://www.baquia.com.
  • GÓMEZ, I. (2001b). “TV Interactiva en España”, MK Marketing y Ventas, 159 (junio), pp. 6-12.
  • GRANT, A.E.; Guthrie, K.K.; Ball-Rokeach, S.J. (1991). “Television shopping: A Media System Dependency perspective”. Communication Research,...
  • HAWTHORNE, T.R. (1998a). “Opening doors to retail store”. Direct Marketing, 60 (9), pp. 48-51.
  • HAWTHORNE, T.R. (1998b). “When & why to consider infomercials”. Target Marketing, 21(2), pp. 52-54.
  • HEETER, C. (2000). “Interactivity in the context of designed experiences”. Journal of Interactive Advertising, 1 (1), in http://www.jiad.org.
  • JAVENPAA, S.; TRACTINSKY, N.; SAARINEN, L.; VITALE, M. (1999). “Consumer trust in a Internet store: a cross cultural validation”, in http://www.ascusc.org/jcmc/vol5/issue2/jarvenpaa.html.
  • KAYE, T. (1999). “Got time on your hands?”. Television Broadcast, 22 (11), pp. 19-21.
  • KELLING, K.; MCGOLDRICK, P.; FOWLER, D. (2000). “Social influences on the use of the television as a service and shopping delivery channels...
  • KENNY, D.; MARSHALL, F. (2000). “Contextual Marketing the real business of the Internet”, Harvard Business Review, NovemberDecember, pp. 119-129.
  • KORGAONKAR, P.; KARSON, E.; LUND, D. (2001). “Direct Marketing: A comparison of Hispanic and non-Hispanic perspectives”. International Journal...
  • LEE, B.; LEE, R.S. (1995). “How and why people watch TV: Implications for the future of interactive television”. Journal of Advertising Research,...
  • LEONARDI, K. (1999). “World gate and QVC link TV viewers to Internet shopping”. En revista E-Commerce Times, 25th January, in http://www.ecommercetimes.com.
  • LEVY, M. R.; WEITZ, B.A. (1998). Retailing management (3rd ed.). Series in Marketing, Boston: Irwin/Mc Graw Hill.
  • LINKE, E. (1992). “New home-shopping technologies”. Organisation for Economic Cooperation and Development, The OECD Observer, Paris 178 (October-November),...
  • LINN, C.A. (1999). “Online-service adoption likelihood”. Journal of Advertising Research, 39 (2), pp. 79-89.
  • LOHCE, G.L.; SPILLER, P. (1998). “Electronic shopping”. Communications of the ACM, 41(7), pp. 81-97.
  • LONG, C. (2001). “A look at ias through the TV screen”, Electronic News, 47 (4), pp.16-17.
  • MARÍN, E.; MARCELO, J.F. (2002). “La televisión se vuelve interactiva: servicios de las nuevas plataformas digitales”. PC World, 183 (January),...
  • MARTI, J.; ZEILINGER, A. (1982). “Videotext in the high street”. Retail and Distribution Management, (September-October), pp. 21-26.
  • MASKO, M. (1997). “What every brand manager needs to know about direct response television”. Brandweek, pp. 28-32. Supplement Infomercial...
  • MCKAY, J.; FLETCHER, K. (1988). “Consumers’ attitudes towards teleshopping”. The Quarterly Review of Marketing, 13 (3), pp. 1-7.
  • MECD (Ministerio de Educación, Cultura y Deporte) (2002). Las cifras de la cultura en España. Estadísticas e indicadores.
  • MÉNDEZ, C. (1993). “Televenta en España, ¿quién y cómo?”. Super Aral Linea, 2 (january), pp. 14-20.
  • MERMIGAS, D. (2001). “Home shopping due for upgrade”. Electronic Media, 20 (6), pp. 23-25.
  • MILLER, A.; ZAPOLIN, M. (1996). “Feeling at home on TV”. Boston Business Journal, 16(34), pp. 33-34.
  • MIQUEL, S.; PARRA, F.; LHERMIE, C.; MIQUEL, M.J. (2006). (5ª ed.). Distribución Comercial. Madrid, Esic Editorial.
  • NOTICIAS DE COMUNICACIÓN (2002). “ La TDT llegará a toda Europa antes de 2005”, de 4th juny, in http://www.liderdigital.com/noticias.
  • NÚÑEZ, L. (2000). “Responsabilidad ética en el nuevo contexto de los medios audiovisuales”. La televisión como agente cultural, tomo I, pp....
  • O’Guinn, T.C.; Faber, R.J. (1989). “Compulsive buying: A phenomenological exploration”. Journal of Consumer Research, 16 (September), pp....
  • PAVITT, D. (1997). “Retailing and the super high street: the future of the electronic home shopping industry”. International Journal of Retail...
  • QUELCH, J.A.; TAKEUCHI, H. (1981). “No store Marketing: Fast track or slow?”. Harvard Business Review, 59 (4), pp. 75-84.
  • RIDSDALE, P. (1993). “Enter QVC, but not as live as it hoped”. New Media Markets, 11(18), 23th September, pp. 5-6.
  • ROBERTS, J.A. (1998). “Compulsive buying among college students: An investigation of its antecedents, consequences, and implications for public...
  • ROBINS, A. (2001). “Thinking outside the box”, Electronic News, 20 (15), pp.10.
  • ROGERS, E. M. (1982). Diffusion of innovations. New York: The Free Press.
  • ROOK, D.W. (1987). “The buying impulse”. Journal of Consumer Research, 14 (September), pp. 189-199.
  • ROOK, D.W.; FISHER, E.J. (1995). “Normative influences on impulsive buying behaviour”. Journal of Consumer Research, 22 (December), pp. 305-313.
  • RUBEL, C. (1995). “Home shopping network targets young audience”. Marketing News, 29 (15), 17th july, pp. 13-15.
  • SANZ, S. (2002). La venta por televisión. Propuesta de un modelo de relaciones con el medio televisivo. Unpublished Doctoral dissertation,...
  • SANZ, S.; SÁNCHEZ, I. (2002a). “Perfil y motivos de compra del comprador televisivo español”. Best Papers Proceedings 2002. XVI Congreso Nacional...
  • SANZ, S.; SÁNCHEZ, I. (2002b). “Television Shopper Segmentation on Purchase Motives: The Spanish Teleshopper Case”, Multicultural Marketing...
  • SEDISI (Asociación Española de Empresas de Tecnología de la Información) (2000). “Métrica de la sociedad de la información”, in http://www.internautas.org.
  • SERENA, A. (2000). “Publicidad on-line o interactiva”, El publicista extra 2000, artículos de opinión sobre el futuro de la publicidad, pp....
  • SHERMACH, K. (1997). “Infomercials for Hispanics”. Marketing News, 31(6), pp. 1-2.
  • SILVERMAN, G. (1995). “Planning and using infomercial campaigns effectively”. Direct Marketing, 58 (5), pp. 32-34.
  • SKUMANICH, S.A.; KINTSFATHER, D.P. (1993). Television shopping: A mediated communications perspective. Paper presented at the annual conference...
  • SKUMANICH, S.A.; KINTSFATHER, D.P. (1998). “Individual Media Dependency. Relations within television shopping programming: A causal model...
  • SOLOMON, B. (1994). “TV shopping. Comes of age”. American Management Association, 83 (9), pp. 22-26.
  • STEPHENS, D.L.; HILL, R.P.; BERGMAN, K. (1996). “Enhancing the consumer-product relationship: Lessons from the QVC home shopping Channel”....
  • STRATEGIS (2000). “El mercado interactivo de la TV sigue siendo complejo”, 23th October, in http://www.strategisgroup.com.
  • SULLIVAN, S. (2000). “Shopping channels: Less of a hard sell”. Broadcasting & Cable, 130(49), pp. 86-90.
  • SWAMINATHAN, V.; LEPKOWSKA-WHITE, E.; RAO, B. (1999). “Browsers or Buyers in Cyberspace?. An Investigation of Factors Influencing Electronic...
  • TECHTRENDS (2000). “Los consumidores de EEUU se abren al comercio electrónico por televisión”, 28th December, in http://www.techtrends.com
  • THOMAS, D.Q.; QUINDRY, J.C. (1999). “Exercise consumerism let the buyer beware”. Journal of Physical Education, Recreation & Dance, 68...
  • THOMPHSON, I. (1997). “New direct channels” In I. Thomphson (Eds), Home Shopping: The Revolution in Direct Sales, pp. 23-40. England: Financial...
  • UNDERWOOD, E. (1993). “Why I’m a home shopper”. Brandweek, 19th April, pp. 22-26.
  • UNDERWOOD, E. (1994). “Shopping hits home”. Mediaweek, 4 (34), pp. s26-s28.
  • UNDERWOOD, E. (1996). “Is there a future for the TV mall?”. Brandweek, 37 (13), pp. 24-26.
  • WEBSTER, N.C. (1997). “Marketers look to cable for direct-response ads”. Advertising Age, 68 (49), pp. S8-S10.
  • WHITFORD, D. (1994). “TV or no TV”. Inc., 16 (6), pp. 63-67.
  • WICKS, J.L. (1991). “Varing commercialisation and clutter levels to enhance television airtime attractiveness in early fringe”. Journal of...
  • YORGEY, L.A. (1997). “Internet versus infomercial?. Target Marketing, 20 (7), pp. 20-22.