Erickson, G.M., Johansson, J.K. y Chao, P. (1984). «Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects». Journal...
Ger, G. (1991). «Country Image: Perceptions, Attitudes, Associations, and their Relationships to Context». Proceedings of the 3rd International...
Grover, R. y Dillon, W.R. (1985). «A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures». Marketing Science, 4(4):312-335....
Guadagni, P.M. y Little, J.D.C. (1983). «A Logit Model of Brand Choice Calibrated on Scanner Data». Marketing Science, 2(3):203-238. https://doi.org/10.1287/mksc.2.3.203
Gupta, S. y Chintagunta, P.K. (1994). «On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models». Journal of...
Haaijer, R., Kamakura, W. y Wedel, M. (2001). «The «No-Choice» Alternative in Conjoint Choice Experiments». International Journal of Market...
Heslop, L.A. y Papadopoulos, N. (1993). «But Who Knows Where and When: Reflections on the Images of Countries and their Products». En N. Papadopoulos...
Hong, S.T. y Wyer, Jr.R.S. (1990). «Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product’s Country...
Hutchinson, J.W., Kamakura, W.A. y Lynch, J.G. (2000). «Unobserved Heterogeneity as an Alternative Explanation for «Reversal» Effects in Behavioral...
Kim, S. y Pysarchik, D.T (2000). «Predicting Purchase Intentions for Uni-National and Bi- National Products». International Journal of Retail...
Kirmani, A. y Rao, A.R. (2000). «No Pain, No Gain: a Critical Review of the Literature on Signaling Unobservable Product Quality». Journal...
Kotler, P. (2003). Fundamentos de Marketing. 6.ª Edición, Prentice Hall, México.
Kresl, P.K. (1992). «The Response of European Cities to EC 1992». Journal of European Integration, 15(2-3):151-172. https://doi.org/10.1080/07036339208428973
Lee, D. y Ganesh, G. (1999). «Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: a Categorization Theory...
Li, W.K. y Wyer, R.S. (1994). «The Role of Country of Origin in Product Evaluations: Informational and Standard-of-Comparison Effects». Journal...
Louviere, J.J., Hensher, D.A. y Swait, J.D. (2000). Stated Choice Methods. Analysis and Application. Cambridge University Press. https://doi.org/10.1017/CBO9780511753831
Manski, C.F. (1977). «The Structure of Random Utility Models». Theory and Decision, 8(3):229-254. https://doi.org/10.1007/BF00133443
Marreiros, C. y Ness, N. (2002). «Perceptions of PDO Beef: the Portuguese Consumer». 10th Congress of the EAAE, Agosto, Zaragoza.
Smith, K.H. y Natesan, N.C. (1999). «Consumer Price-Quality Beliefs: Schema Variables Predicting Individual Differences». Advances in Consumer...
Steenkamp, J.-B.E.M. (1989). Product Quality: an Investigation into the Concept and how it is Perceived by Consumers. Van Gorcum, Holland.
Steenkamp, J.-B.E.M. (1990). «Conceptual Model of the Quality Perception Process». Journal of Business Research, 21(4):309-333. https://doi.org/10.1016/0148-2963(90)90019-A
Swait, J. y Adamowicz, W. (2001). «The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching»....
Teas, R.K. y Agarwal, S. (2000). «The Effects of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value». Journal...