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Even though existing literature has emphasized the importance of the hostÕ attitudes, research in general has ignored the role of ethnic identities within communities. The purpose of this study was to identify the relevance and importance of ethnicity for tourism attitudes. The research site consists of two communities, Placencia and Seine Bight, in Belize, Central America. The effects of a number of determinants such as environmental awareness and intensity of contact on tourism attitudes are examined. Nearly 110 households were selected using a random sampling plan of which 107 households agreed to participate in this study. In general there appears to be broad-based support for tourism as an economic activity.
Tourism as a form of development has increased the flow of non-tourist migration to the villages. The rise of tourism has brought residents of both Placencia and Seine Bight closer together. The policy implications of the study are also discussed.
